The Challenge

A B2B founder relied heavily on referrals and outbound outreach for leads. LinkedIn was active, but inconsistent—posting happened in bursts, engagement was reactive, and content ideas often ran out. The result: visibility without predictable inbound.

The goal wasn’t virality. It was steady, compounding inbound from the right audience.

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The Strategy

Instead of posting “more,” the focus shifted to posting with intent:

1. Consistent posting cadence

   • 3–4 posts per week

   • Mix of short insights, experience-led posts, and opinionated takes

   • No long gaps that reset LinkedIn’s distribution

2. Audience-first content

   • Posts framed around problems the ICP already talked about

   • Clear positioning: what they believe, what they don’t

   • Less self-promotion, more perspective

3. Active engagement loops

   • Responding to comments meaningfully (not just “thanks”)

   • Engaging on relevant creators’ posts daily

   • Turning comments and DMs into future post ideas

This is where execution usually breaks—but that’s where Gramo came in.

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How Gramo Helped

Gramo was used as a content operating system, not just a post generator.

• Structured content calendar
  Gramo helped map ideas into a realistic weekly schedule, removing the “what should I post today?” problem.

• Post drafting in the founder’s voice
  Instead of generic templates, posts were shaped around:

  • real experiences

  • strong hooks

  • clear takeaways
    This reduced editing time and made posting frictionless.

• Idea recycling from engagement
  Comments, DMs, and high-performing posts were turned into follow-ups—keeping content relevant and timely.

• Consistency without burnout
  Because ideation and drafting were handled upfront, the founder could focus on engaging, not staring at a blank screen.

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The Outcome

Within a few weeks of consistent execution:

• ~300% increase in inbound inquiries via LinkedIn

• Higher-quality conversations (context-aware leads)

• Shorter sales cycles due to pre-sold trust

• LinkedIn became a reliable inbound channel, not an experiment

No ads. No growth hacks. Just clarity, consistency, and execution.

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Key Takeaway

Inbound on LinkedIn isn’t about posting more—it’s about posting consistently, engaging intentionally, and compounding attention over time.

Gramo didn’t replace the founder’s thinking.
It removed friction, enforced consistency, and turned engagement into a repeatable system.